DUBAI: Fresh from successful launches in Istanbul and London, Dubai Modest Fashion Week (DMFW) was held on 8th – 9th December at Burj Park, Downtown Dubai. Created by the founders of Think Fashion (Franka Soeria and Özlem Şahin) and Red Connect (one of the biggest names in creative media and events across the GCC), the two-day event showcased the latest modest fashion trends from an eclectic mix of established and emerging designers from across the globe.
Paving the way for the modest design movement in the Middle East and beyond, the event was aimed at appealing to women of all backgrounds – driving the message home that dressing modest is, above all, a style choice.
The action-packed #DMFW roster included more than 30 fashion shows from 5 continents, 50 brand booths, talk shows and workshops, plus fashion exhibition. DMFW also hosted the Emerging Modest Fashion Designer Award (EMFDA) with The Modist where a budding modest designer showcased their collections on the runway to win an editorial with a prestigious fashion publication.
Starting with a spectacular opening ceremony and the exclusive show of Modanisa.com, the event saw renowned brands and designers take to the runway, including shows from Huw Roman – Japan’s leading modest fashion designer, high-end modest label Fllumae-USA. In addition to India’s first abaya designer Murcyleen Peerzada. The final day also hosted an exclusive Wardah Beauty Show, featuring an array of favored modest designers Etu, Norma Hauri, Ria Miranda, Zaskia Sungkar and Vogue Arabia’s ‘Modest Muse’ Dulce by Safiya Abdallah (UAE).